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| Tri-Valley Community Foundation 5674 Stoneridge Drive, Suite 112 | Pleasanton, CA 94588 Tel 925-734-9965 | FAX 925-961-8908 | email info@tvcfoundation.org |
Picture Credits -- California High School Web Design ROP, Valley Care Medical Center, Pleasanton RAGE Soccer, Dublin Online, Sandia National Laboratory - California, University of California - Berkeley |
| From the President's Laptop: The TVCF Perspective |
Salad Dressing, Cell Phones, and
Doing Good
Doing Good
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| From the President's Laptop: The TVCF Perspective |
Valley Community Bank "We start by simply learning something about you that most banks don't - your name. And we want you to know ours. Then together we can explore all the right banking solutions for you or your business. It's that simple. Your account is handled locally to ensure quality service and complete security. We take a neighborhood approach with our customers. When you phone us, whether you use a convenient 800 number or a local number, you can be sure that you'll get a real person on the line, not an automated system." To learn more about Valley Community Bank's personal, neighborhood approach to banking -- serving Pleasanton, Livermore, & San Ramon -- click here. |
The not-for-profit salad dressing king, actor Paul Newman, has done
exactly that, and so has Verizon Wireless CEO Ivan G. Seidenberg
and 173 other CEO’s and Board Chairs who have joined Newman's
corporate giving club – the Committee Encouraging Corporate
Philanthropy. Other CECP members include CEOs of companies
like Adobe, Chevron, PG&E, Cisco, and Wal-Mart – which
collectively account for 40 percent of all the corporate giving in the
United States.*
So what do Newman and his CEO friends have to say about corporate
giving when the economy falls on hard times – like now, with oil
prices surging, housing markets stalled or sliding, and consumer
spending slowing across all levels of the economy? Their clear
message is, “Keep giving,” and they are backing up their message
with action. Results of CECP’s annual giving survey show that both
member and non-member corporations “increased their corporate
giving by 5.6% in 2007, outstripping the 2.2% growth in the U.S.
economy, and will sustain or increase their charity in 2008. ...
‘Historically, companies have made strong commitments to respond
during periods of higher unemployment and elevated community
need,’ says Charles Moore, executive director of the CECP.”*
The Business Case for Corporate Philanthropy
The CECP makes a strong business case for sustained corporate
giving even during an economic downturn – a case rooted in the
belief that corporate philanthropy is vital to creating long-term
shareholder value in today’s business environment. Member CEO’s
believe that society now expects businesses to take a much more
active role in environmental, social, and political issues than it did
five years ago – placing a new “quasi-public responsibility … on the
private sector.”** The CECP puts its business case this way:
CECP member Jean-Paul Garnier, CEO of GlaxoSmithKline, has his
own take on the business case for corporate philanthropy:
Corporate Philanthropy in our own Backyard
partnership between the Tri-Valley Community Foundation and
Hacienda Business Park. Home to both local businesses and
multinational corporations, Hacienda is launching a new, annual
community giving initiative in 2008 with the help of the Foundation
– the Hacienda Helping Hands campaign – supported by
contributions from park companies. Proceeds of the annual
campaign will be used to make grants to health and human service
organizations, educational programs, and cultural projects in our
Tri-Valley communities, where Hacienda Business Park employees
live and work.
I know of no other business park that has taken this kind of team
approach to making a difference in its community. I commend
Hacienda for the vision and leadership to launch this new approach
to corporate philanthropy in an economic climate that is hitting
people hard. The not-for-profit salad dressing king would be proud.
--David Rice
* http://www.forbes.
com/personalfinance/philanthropy/2008/06/10/corporate-philanthropy-
economy-pf-cx_rc_0610philanthropy.html
**http://www.corporatephilanthropy.org/research/pubs/SocialContract.pdf
†http://www.corporatephilanthropy.org/press/cecppr/PR021.pdf
††http://www.msnbc.msn.com/id/24241573/page/2/
exactly that, and so has Verizon Wireless CEO Ivan G. Seidenberg
and 173 other CEO’s and Board Chairs who have joined Newman's
corporate giving club – the Committee Encouraging Corporate
Philanthropy. Other CECP members include CEOs of companies
like Adobe, Chevron, PG&E, Cisco, and Wal-Mart – which
collectively account for 40 percent of all the corporate giving in the
United States.*
So what do Newman and his CEO friends have to say about corporate
giving when the economy falls on hard times – like now, with oil
prices surging, housing markets stalled or sliding, and consumer
spending slowing across all levels of the economy? Their clear
message is, “Keep giving,” and they are backing up their message
with action. Results of CECP’s annual giving survey show that both
member and non-member corporations “increased their corporate
giving by 5.6% in 2007, outstripping the 2.2% growth in the U.S.
economy, and will sustain or increase their charity in 2008. ...
‘Historically, companies have made strong commitments to respond
during periods of higher unemployment and elevated community
need,’ says Charles Moore, executive director of the CECP.”*
The Business Case for Corporate Philanthropy
The CECP makes a strong business case for sustained corporate
giving even during an economic downturn – a case rooted in the
belief that corporate philanthropy is vital to creating long-term
shareholder value in today’s business environment. Member CEO’s
believe that society now expects businesses to take a much more
active role in environmental, social, and political issues than it did
five years ago – placing a new “quasi-public responsibility … on the
private sector.”** The CECP puts its business case this way:
CECP member Jean-Paul Garnier, CEO of GlaxoSmithKline, has his
own take on the business case for corporate philanthropy:
Corporate Philanthropy in our own Backyard
partnership between the Tri-Valley Community Foundation and
Hacienda Business Park. Home to both local businesses and
multinational corporations, Hacienda is launching a new, annual
community giving initiative in 2008 with the help of the Foundation
– the Hacienda Helping Hands campaign – supported by
contributions from park companies. Proceeds of the annual
campaign will be used to make grants to health and human service
organizations, educational programs, and cultural projects in our
Tri-Valley communities, where Hacienda Business Park employees
live and work.
I know of no other business park that has taken this kind of team
approach to making a difference in its community. I commend
Hacienda for the vision and leadership to launch this new approach
to corporate philanthropy in an economic climate that is hitting
people hard. The not-for-profit salad dressing king would be proud.
--David Rice
* http://www.forbes.
com/personalfinance/philanthropy/2008/06/10/corporate-philanthropy-
economy-pf-cx_rc_0610philanthropy.html
**http://www.corporatephilanthropy.org/research/pubs/SocialContract.pdf
†http://www.corporatephilanthropy.org/press/cecppr/PR021.pdf
††http://www.msnbc.msn.com/id/24241573/page/2/
If you sell enough salad dressing or cell phones, or some
other product that people want, you will employ lots of people,
create investment income to grow retirement nest eggs, and have
money left over to do good deeds – like helping struggling families
with food and shelter during tough economic times; or helping
young people overcome obstacles to success in school and beyond;
or funding community arts programs, which make everyone’s lives
better and more enjoyable.
other product that people want, you will employ lots of people,
create investment income to grow retirement nest eggs, and have
money left over to do good deeds – like helping struggling families
with food and shelter during tough economic times; or helping
young people overcome obstacles to success in school and beyond;
or funding community arts programs, which make everyone’s lives
better and more enjoyable.
You won’t get any argument from me
on the business case for corporations
giving back to society, beginning with
the communities where they do
business. This growing consensus
among business leaders about a
public responsibility to improve
community life is taking shape in our
own community through a new
on the business case for corporations
giving back to society, beginning with
the communities where they do
business. This growing consensus
among business leaders about a
public responsibility to improve
community life is taking shape in our
own community through a new
employees, business partners, customers, and others, require consistent community support on the part of corporations. Executives understand that meeting or falling short of these public expectations can potentially have a strong influence on customers’ purchasing decisions as well as employee recruitment and retention.” † |
We try to recruit the best scientists in the world. Many of them are idealistic. They want to join a company that does much more than just meet financial guidelines every quarter. They want a company that has a human face, and philanthropy is that face. Shareholders get it. We invested close to $600 million of our profits in philanthropy [in 2006], and I haven't had any criticism from them. They understand that philanthropy and reputation go together, and companies with good reputations make their shareholders rich.” †† |
To learn more about Hacienda
Helping Hands, go to...
HelpingHands.Hacienda.org
Helping Hands, go to...
HelpingHands.Hacienda.org